Marketing Tips To Increase The Reach Of Paddy Day



Recap Of Last Years Success

  • Last year Paddy Day was mentioned on Twitter 840 times
  • Most references were on June 30, 2018

Goals For This Year

  • Increase The Reach Of Paddy Day
  • Get More People Talking About And Engaging With Paddy Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 840 mentions of Paddy Day, we can estimate the number of people who would have seen posts on social media mentioning Paddy Day.
Last year this would have been about 3494 (See calculation to the right).

The table below shows the potential reach of Paddy Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 6989
X 3 10483
X 4 13978

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

3494.4 = (840 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Paddy Day






You've Unlocked The WhatNationalDayIsIt Badge For Paddy Day!

As National Paddy was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Paddy Day

It's Paddy Day
On June 30th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/paddy" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Paddy Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/paddy" target="_blank">Paddy Daylt;/a> <br> On  June 30th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media