Marketing Tips To Increase The Reach Of Pancake Day



Recap Of Last Years Success

  • Last year Pancake Day was mentioned on Twitter 23322 times
  • Most references were on Feb. 27, 2018

Goals For This Year

  • Increase The Reach Of Pancake Day
  • Get More People Talking About And Engaging With Pancake Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 23322 mentions of Pancake Day, we can estimate the number of people who would have seen posts on social media mentioning Pancake Day.
Last year this would have been about 97020 (See calculation to the right).

The table below shows the potential reach of Pancake Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 194039
X 3 291059
X 4 388078

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

97019.52 = (23322 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pancake Day






You've Unlocked The WhatNationalDayIsIt Badge For Pancake Day!

As National Pancake was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pancake Day

It's Pancake Day
On February 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pancake" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pancake Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pancake" target="_blank">Pancake Daylt;/a> <br> On  February 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media