Marketing Tips To Increase The Reach Of Pancakes Day



Recap Of Last Years Success

  • Last year Pancakes Day was mentioned on Twitter 79 times
  • Most references were on Feb. 27, 2018

Goals For This Year

  • Increase The Reach Of Pancakes Day
  • Get More People Talking About And Engaging With Pancakes Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 79 mentions of Pancakes Day, we can estimate the number of people who would have seen posts on social media mentioning Pancakes Day.
Last year this would have been about 329 (See calculation to the right).

The table below shows the potential reach of Pancakes Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 657
X 3 986
X 4 1315

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

328.64 = (79 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pancakes Day






You've Unlocked The WhatNationalDayIsIt Badge For Pancakes Day!

As National Pancakes was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pancakes Day

It's Pancakes Day
On February 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pancakes" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pancakes Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pancakes" target="_blank">Pancakes Daylt;/a> <br> On  February 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media