Marketing Tips To Increase The Reach Of Penguin Day



Recap Of Last Years Success

  • Last year Penguin Day was mentioned on Twitter 354 times
  • Most references were on April 25, 2018

Goals For This Year

  • Increase The Reach Of Penguin Day
  • Get More People Talking About And Engaging With Penguin Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 354 mentions of Penguin Day, we can estimate the number of people who would have seen posts on social media mentioning Penguin Day.
Last year this would have been about 1473 (See calculation to the right).

The table below shows the potential reach of Penguin Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 2945
X 3 4418
X 4 5891

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1472.64 = (354 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Penguin Day






You've Unlocked The WhatNationalDayIsIt Badge For Penguin Day!

As National Penguin was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Penguin Day

It's Penguin Day
On April 25th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/penguin" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Penguin Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/penguin" target="_blank">Penguin Daylt;/a> <br> On  April 25th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media