Marketing Tips To Increase The Reach Of Pet Photo Day



Recap Of Last Years Success

  • Last year Pet Photo Day was mentioned on Twitter 46 times
  • Most references were on July 11, 2018

Goals For This Year

  • Increase The Reach Of Pet Photo Day
  • Get More People Talking About And Engaging With Pet Photo Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 46 mentions of Pet Photo Day, we can estimate the number of people who would have seen posts on social media mentioning Pet Photo Day.
Last year this would have been about 191 (See calculation to the right).

The table below shows the potential reach of Pet Photo Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 383
X 3 574
X 4 765

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

191.36 = (46 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pet Photo Day






You've Unlocked The WhatNationalDayIsIt Badge For Pet Photo Day!

As National Pet Photo was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pet Photo Day

It's Pet Photo Day
On July 11th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pet-photo" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pet Photo Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pet-photo" target="_blank">Pet Photo Daylt;/a> <br> On  July 11th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media