Marketing Tips To Increase The Reach Of Pi Day



Recap Of Last Years Success

  • Last year Pi Day was mentioned on Twitter 152 times
  • Most references were on Jan. 23, 2018

Goals For This Year

  • Increase The Reach Of Pi Day
  • Get More People Talking About And Engaging With Pi Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 152 mentions of Pi Day, we can estimate the number of people who would have seen posts on social media mentioning Pi Day.
Last year this would have been about 632 (See calculation to the right).

The table below shows the potential reach of Pi Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1265
X 3 1897
X 4 2529

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

632.32 = (152 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pi Day






You've Unlocked The WhatNationalDayIsIt Badge For Pi Day!

As National Pi was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pi Day

It's Pi Day
On January 23rd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pi" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pi Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pi" target="_blank">Pi Daylt;/a> <br> On  January 23rd  </p>
  </div>



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