Marketing Tips To Increase The Reach Of Piercing Day



Recap Of Last Years Success

  • Last year Piercing Day was mentioned on Twitter 136 times
  • Most references were on May 16, 2018

Goals For This Year

  • Increase The Reach Of Piercing Day
  • Get More People Talking About And Engaging With Piercing Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 136 mentions of Piercing Day, we can estimate the number of people who would have seen posts on social media mentioning Piercing Day.
Last year this would have been about 566 (See calculation to the right).

The table below shows the potential reach of Piercing Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1132
X 3 1697
X 4 2263

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

565.76 = (136 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Piercing Day






You've Unlocked The WhatNationalDayIsIt Badge For Piercing Day!

As National Piercing was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Piercing Day

It's Piercing Day
On May 16th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/piercing" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Piercing Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/piercing" target="_blank">Piercing Daylt;/a> <br> On  May 16th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media