Marketing Tips To Increase The Reach Of Pinot Noir Day



Recap Of Last Years Success

  • Last year Pinot Noir Day was mentioned on Twitter 153 times
  • Most references were on Aug. 18, 2018

Goals For This Year

  • Increase The Reach Of Pinot Noir Day
  • Get More People Talking About And Engaging With Pinot Noir Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 153 mentions of Pinot Noir Day, we can estimate the number of people who would have seen posts on social media mentioning Pinot Noir Day.
Last year this would have been about 636 (See calculation to the right).

The table below shows the potential reach of Pinot Noir Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1273
X 3 1909
X 4 2546

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

636.48 = (153 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pinot Noir Day






You've Unlocked The WhatNationalDayIsIt Badge For Pinot Noir Day!

As National Pinot Noir was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pinot Noir Day

It's Pinot Noir Day
On August 18th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pinot-noir" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pinot Noir Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pinot-noir" target="_blank">Pinot Noir Daylt;/a> <br> On  August 18th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media