Marketing Tips To Increase The Reach Of Pollution Day



Recap Of Last Years Success

  • Last year Pollution Day was mentioned on Twitter 27 times
  • Most references were on Dec. 2, 2019

Goals For This Year

  • Increase The Reach Of Pollution Day
  • Get More People Talking About And Engaging With Pollution Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 27 mentions of Pollution Day, we can estimate the number of people who would have seen posts on social media mentioning Pollution Day.
Last year this would have been about 112 (See calculation to the right).

The table below shows the potential reach of Pollution Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 225
X 3 337
X 4 449

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

112.32 = (27 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Pollution Day






You've Unlocked The WhatNationalDayIsIt Badge For Pollution Day!

As National Pollution was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pollution Day

It's Pollution Day
On December 2nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/pollution" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Pollution Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/pollution" target="_blank">Pollution Daylt;/a> <br> On  December 2nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media