Marketing Tips To Increase The Reach Of Popcorn Day



Recap Of Last Years Success

  • Last year Popcorn Day was mentioned on Twitter 28 times
  • Most references were on May 14, 2019

Goals For This Year

  • Increase The Reach Of Popcorn Day
  • Get More People Talking About And Engaging With Popcorn Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 28 mentions of Popcorn Day, we can estimate the number of people who would have seen posts on social media mentioning Popcorn Day.
Last year this would have been about 116 (See calculation to the right).

The table below shows the potential reach of Popcorn Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 233
X 3 349
X 4 466

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

116.48 = (28 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Popcorn Day






You've Unlocked The WhatNationalDayIsIt Badge For Popcorn Day!

As National Popcorn was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Popcorn Day

It's Popcorn Day
On May 14th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/popcorn" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Popcorn Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/popcorn" target="_blank">Popcorn Daylt;/a> <br> On  May 14th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media