Marketing Tips To Increase The Reach Of Pothole Day

Recap Of Last Years Success

  • Last year Pothole Day was mentioned on Twitter 4 times
  • Most references were on Dec. 19, 2019

Goals For This Year

  • Increase The Reach Of Pothole Day
  • Get More People Talking About And Engaging With Pothole Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 4 mentions of Pothole Day, we can estimate the number of people who would have seen posts on social media mentioning Pothole Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Pothole Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Pothole Day

You've Unlocked The WhatNationalDayIsIt Badge For Pothole Day!

As National Pothole was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Pothole Day

It's Pothole Day
On December 19th

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Pothole Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Pothole Daylt;/a> <br> On  December 19th  </p>

Writing Engaging And Shareable Content For Social Media