Marketing Tips To Increase The Reach Of Public Lands Day



Recap Of Last Years Success

  • Last year Public Lands Day was mentioned on Twitter 4453 times
  • Most references were on Sept. 22, 2018

Goals For This Year

  • Increase The Reach Of Public Lands Day
  • Get More People Talking About And Engaging With Public Lands Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4453 mentions of Public Lands Day, we can estimate the number of people who would have seen posts on social media mentioning Public Lands Day.
Last year this would have been about 18524 (See calculation to the right).

The table below shows the potential reach of Public Lands Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 37049
X 3 55573
X 4 74098

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

18524.48 = (4453 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Public Lands Day






You've Unlocked The WhatNationalDayIsIt Badge For Public Lands Day!

As National Public Lands was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Public Lands Day

It's Public Lands Day
On September 22nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/public-lands" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Public Lands Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/public-lands" target="_blank">Public Lands Daylt;/a> <br> On  September 22nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media