Marketing Tips To Increase The Reach Of Reading Day



Recap Of Last Years Success

  • Last year Reading Day was mentioned on Twitter 734 times
  • Most references were on March 2, 2018

Goals For This Year

  • Increase The Reach Of Reading Day
  • Get More People Talking About And Engaging With Reading Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 734 mentions of Reading Day, we can estimate the number of people who would have seen posts on social media mentioning Reading Day.
Last year this would have been about 3053 (See calculation to the right).

The table below shows the potential reach of Reading Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 6107
X 3 9160
X 4 12214

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

3053.44 = (734 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Reading Day






You've Unlocked The WhatNationalDayIsIt Badge For Reading Day!

As National Reading was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Reading Day

It's Reading Day
On March 2nd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/reading" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Reading Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/reading" target="_blank">Reading Daylt;/a> <br> On  March 2nd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media