Marketing Tips To Increase The Reach Of Record Store Day



Recap Of Last Years Success

  • Last year Record Store Day was mentioned on Twitter 953 times
  • Most references were on April 21, 2018

Goals For This Year

  • Increase The Reach Of Record Store Day
  • Get More People Talking About And Engaging With Record Store Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 953 mentions of Record Store Day, we can estimate the number of people who would have seen posts on social media mentioning Record Store Day.
Last year this would have been about 3964 (See calculation to the right).

The table below shows the potential reach of Record Store Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 7929
X 3 11893
X 4 15858

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

3964.48 = (953 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Record Store Day






You've Unlocked The WhatNationalDayIsIt Badge For Record Store Day!

As National Record Store was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Record Store Day

It's Record Store Day
On April 21st

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/record-store" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Record Store Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/record-store" target="_blank">Record Store Daylt;/a> <br> On  April 21st  </p>
  </div>



Writing Engaging And Shareable Content For Social Media