Marketing Tips To Increase The Reach Of Record Day



Recap Of Last Years Success

  • Last year Record Day was mentioned on Twitter 27 times
  • Most references were on April 13, 2019

Goals For This Year

  • Increase The Reach Of Record Day
  • Get More People Talking About And Engaging With Record Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 27 mentions of Record Day, we can estimate the number of people who would have seen posts on social media mentioning Record Day.
Last year this would have been about 112 (See calculation to the right).

The table below shows the potential reach of Record Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 225
X 3 337
X 4 449

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

112.32 = (27 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Record Day






You've Unlocked The WhatNationalDayIsIt Badge For Record Day!

As National Record was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Record Day

It's Record Day
On April 13th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/record" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Record Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/record" target="_blank">Record Daylt;/a> <br> On  April 13th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media