Marketing Tips To Increase The Reach Of Ride To Work Day



Recap Of Last Years Success

  • Last year Ride To Work Day was mentioned on Twitter 136 times
  • Most references were on June 18, 2018

Goals For This Year

  • Increase The Reach Of Ride To Work Day
  • Get More People Talking About And Engaging With Ride To Work Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 136 mentions of Ride To Work Day, we can estimate the number of people who would have seen posts on social media mentioning Ride To Work Day.
Last year this would have been about 566 (See calculation to the right).

The table below shows the potential reach of Ride To Work Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1132
X 3 1697
X 4 2263

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

565.76 = (136 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Ride To Work Day






You've Unlocked The WhatNationalDayIsIt Badge For Ride To Work Day!

As National Ride To Work was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Ride To Work Day

It's Ride To Work Day
On June 18th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/ride-to-work" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Ride To Work Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/ride-to-work" target="_blank">Ride To Work Daylt;/a> <br> On  June 18th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media