Marketing Tips To Increase The Reach Of Road Trip Day



Recap Of Last Years Success

  • Last year Road Trip Day was mentioned on Twitter 340 times
  • Most references were on May 24, 2019

Goals For This Year

  • Increase The Reach Of Road Trip Day
  • Get More People Talking About And Engaging With Road Trip Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 340 mentions of Road Trip Day, we can estimate the number of people who would have seen posts on social media mentioning Road Trip Day.
Last year this would have been about 1414 (See calculation to the right).

The table below shows the potential reach of Road Trip Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 2829
X 3 4243
X 4 5658

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1414.4 = (340 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Road Trip Day






You've Unlocked The WhatNationalDayIsIt Badge For Road Trip Day!

As National Road Trip was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Road Trip Day

It's Road Trip Day
On May 24th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/road-trip" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Road Trip Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/road-trip" target="_blank">Road Trip Daylt;/a> <br> On  May 24th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media