Marketing Tips To Increase The Reach Of Roast Day



Recap Of Last Years Success

  • Last year Roast Day was mentioned on Twitter 565 times
  • Most references were on Jan. 4, 2018

Goals For This Year

  • Increase The Reach Of Roast Day
  • Get More People Talking About And Engaging With Roast Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 565 mentions of Roast Day, we can estimate the number of people who would have seen posts on social media mentioning Roast Day.
Last year this would have been about 2350 (See calculation to the right).

The table below shows the potential reach of Roast Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 4701
X 3 7051
X 4 9402

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

2350.4 = (565 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Roast Day






You've Unlocked The WhatNationalDayIsIt Badge For Roast Day!

As National Roast was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Roast Day

It's Roast Day
On January 4th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/roast" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Roast Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/roast" target="_blank">Roast Daylt;/a> <br> On  January 4th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media