Marketing Tips To Increase The Reach Of Rocky Road Day

Recap Of Last Years Success

  • Last year Rocky Road Day was mentioned on Twitter 137 times
  • Most references were on June 2, 2018

Goals For This Year

  • Increase The Reach Of Rocky Road Day
  • Get More People Talking About And Engaging With Rocky Road Day
  • Get More People Onto Your Site, Blog, or Page

Potential Impressions

Using last year's 137 mentions of Rocky Road Day, we can estimate the number of people who would have seen posts on social media mentioning Rocky Road Day.
Last year this would have been about 570 (See calculation to the right).

The table below shows the potential reach of Rocky Road Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1140
X 3 1710
X 4 2280

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

569.92 = (137 * 0.02) * 208

2% of followers on average see a tweet
208 average followers per account

Suggested Actions Coming Up To Rocky Road Day

You've Unlocked The WhatNationalDayIsIt Badge For Rocky Road Day!

As National Rocky Road was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Rocky Road Day

It's Rocky Road Day
On June 2nd

  <link href="" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="" target="_blank"> <img   src="" alt="National Rocky Road Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="" target="_blank">Rocky Road Daylt;/a> <br> On  June 2nd  </p>

Writing Engaging And Shareable Content For Social Media