Marketing Tips To Increase The Reach Of School Librarian Day



Recap Of Last Years Success

  • Last year School Librarian Day was mentioned on Twitter 8 times
  • Most references were on April 8, 2019

Goals For This Year

  • Increase The Reach Of School Librarian Day
  • Get More People Talking About And Engaging With School Librarian Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 8 mentions of School Librarian Day, we can estimate the number of people who would have seen posts on social media mentioning School Librarian Day.
Last year this would have been about 33 (See calculation to the right).

The table below shows the potential reach of School Librarian Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 67
X 3 100
X 4 133

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

33.28 = (8 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To School Librarian Day






You've Unlocked The WhatNationalDayIsIt Badge For School Librarian Day!

As National School Librarian was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National School Librarian Day

It's School Librarian Day
On April 8th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/school-librarian" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National School Librarian Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/school-librarian" target="_blank">School Librarian Daylt;/a> <br> On  April 8th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media