Marketing Tips To Increase The Reach Of Skip The Straw Day



Recap Of Last Years Success

  • Last year Skip The Straw Day was mentioned on Twitter 274 times
  • Most references were on Feb. 23, 2018

Goals For This Year

  • Increase The Reach Of Skip The Straw Day
  • Get More People Talking About And Engaging With Skip The Straw Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 274 mentions of Skip The Straw Day, we can estimate the number of people who would have seen posts on social media mentioning Skip The Straw Day.
Last year this would have been about 1140 (See calculation to the right).

The table below shows the potential reach of Skip The Straw Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 2280
X 3 3420
X 4 4559

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1139.84 = (274 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Skip The Straw Day






You've Unlocked The WhatNationalDayIsIt Badge For Skip The Straw Day!

As National Skip The Straw was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Skip The Straw Day

It's Skip The Straw Day
On February 23rd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/skip-the-straw" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Skip The Straw Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/skip-the-straw" target="_blank">Skip The Straw Daylt;/a> <br> On  February 23rd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media