Marketing Tips To Increase The Reach Of Sleep In Day



Recap Of Last Years Success

  • Last year Sleep In Day was mentioned on Twitter 5 times
  • Most references were on June 10, 2018

Goals For This Year

  • Increase The Reach Of Sleep In Day
  • Get More People Talking About And Engaging With Sleep In Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 5 mentions of Sleep In Day, we can estimate the number of people who would have seen posts on social media mentioning Sleep In Day.
Last year this would have been about 21 (See calculation to the right).

The table below shows the potential reach of Sleep In Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 42
X 3 62
X 4 83

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

20.8 = (5 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Sleep In Day






You've Unlocked The WhatNationalDayIsIt Badge For Sleep In Day!

As National Sleep In was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Sleep In Day

It's Sleep In Day
On June 10th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/sleep-in" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Sleep In Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/sleep-in" target="_blank">Sleep In Daylt;/a> <br> On  June 10th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media