Marketing Tips To Increase The Reach Of Sunglasses Day



Recap Of Last Years Success

  • Last year Sunglasses Day was mentioned on Twitter 4814 times
  • Most references were on June 27, 2018

Goals For This Year

  • Increase The Reach Of Sunglasses Day
  • Get More People Talking About And Engaging With Sunglasses Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4814 mentions of Sunglasses Day, we can estimate the number of people who would have seen posts on social media mentioning Sunglasses Day.
Last year this would have been about 20026 (See calculation to the right).

The table below shows the potential reach of Sunglasses Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 40052
X 3 60079
X 4 80105

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

20026.24 = (4814 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Sunglasses Day






You've Unlocked The WhatNationalDayIsIt Badge For Sunglasses Day!

As National Sunglasses was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Sunglasses Day

It's Sunglasses Day
On June 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/sunglasses" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Sunglasses Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/sunglasses" target="_blank">Sunglasses Daylt;/a> <br> On  June 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media