Marketing Tips To Increase The Reach Of Swing Day



Recap Of Last Years Success

  • Last year Swing Day was mentioned on Twitter 414 times
  • Most references were on Jan. 18, 2018

Goals For This Year

  • Increase The Reach Of Swing Day
  • Get More People Talking About And Engaging With Swing Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 414 mentions of Swing Day, we can estimate the number of people who would have seen posts on social media mentioning Swing Day.
Last year this would have been about 1722 (See calculation to the right).

The table below shows the potential reach of Swing Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 3444
X 3 5167
X 4 6889

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

1722.24 = (414 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Swing Day






You've Unlocked The WhatNationalDayIsIt Badge For Swing Day!

As National Swing was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Swing Day

It's Swing Day
On January 18th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/swing" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Swing Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/swing" target="_blank">Swing Daylt;/a> <br> On  January 18th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media