Marketing Tips To Increase The Reach Of Tap Day



Recap Of Last Years Success

  • Last year Tap Day was mentioned on Twitter 13 times
  • Most references were on May 25, 2018

Goals For This Year

  • Increase The Reach Of Tap Day
  • Get More People Talking About And Engaging With Tap Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 13 mentions of Tap Day, we can estimate the number of people who would have seen posts on social media mentioning Tap Day.
Last year this would have been about 54 (See calculation to the right).

The table below shows the potential reach of Tap Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 108
X 3 162
X 4 216

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

54.08 = (13 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Tap Day






You've Unlocked The WhatNationalDayIsIt Badge For Tap Day!

As National Tap was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Tap Day

It's Tap Day
On May 25th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/tap" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Tap Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/tap" target="_blank">Tap Daylt;/a> <br> On  May 25th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media