Marketing Tips To Increase The Reach Of Tape Measure Day



Recap Of Last Years Success

  • Last year Tape Measure Day was mentioned on Twitter 125 times
  • Most references were on July 14, 2019

Goals For This Year

  • Increase The Reach Of Tape Measure Day
  • Get More People Talking About And Engaging With Tape Measure Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 125 mentions of Tape Measure Day, we can estimate the number of people who would have seen posts on social media mentioning Tape Measure Day.
Last year this would have been about 520 (See calculation to the right).

The table below shows the potential reach of Tape Measure Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 1040
X 3 1560
X 4 2080

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

520.0 = (125 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Tape Measure Day






You've Unlocked The WhatNationalDayIsIt Badge For Tape Measure Day!

As National Tape Measure was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Tape Measure Day

It's Tape Measure Day
On July 14th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/tape-measure" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Tape Measure Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/tape-measure" target="_blank">Tape Measure Daylt;/a> <br> On  July 14th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media