Marketing Tips To Increase The Reach Of Tartan Day



Recap Of Last Years Success

  • Last year Tartan Day was mentioned on Twitter 20 times
  • Most references were on April 7, 2019

Goals For This Year

  • Increase The Reach Of Tartan Day
  • Get More People Talking About And Engaging With Tartan Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 20 mentions of Tartan Day, we can estimate the number of people who would have seen posts on social media mentioning Tartan Day.
Last year this would have been about 83 (See calculation to the right).

The table below shows the potential reach of Tartan Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 166
X 3 250
X 4 333

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

83.2 = (20 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Tartan Day






You've Unlocked The WhatNationalDayIsIt Badge For Tartan Day!

As National Tartan was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Tartan Day

It's Tartan Day
On April 7th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/tartan" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Tartan Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/tartan" target="_blank">Tartan Daylt;/a> <br> On  April 7th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media