Marketing Tips To Increase The Reach Of Umbrella Day



Recap Of Last Years Success

  • Last year Umbrella Day was mentioned on Twitter 6 times
  • Most references were on Dec. 29, 2019

Goals For This Year

  • Increase The Reach Of Umbrella Day
  • Get More People Talking About And Engaging With Umbrella Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 6 mentions of Umbrella Day, we can estimate the number of people who would have seen posts on social media mentioning Umbrella Day.
Last year this would have been about 25 (See calculation to the right).

The table below shows the potential reach of Umbrella Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 50
X 3 75
X 4 100

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

24.96 = (6 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Umbrella Day






You've Unlocked The WhatNationalDayIsIt Badge For Umbrella Day!

As National Umbrella was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Umbrella Day

It's Umbrella Day
On December 29th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/umbrella" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Umbrella Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/umbrella" target="_blank">Umbrella Daylt;/a> <br> On  December 29th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media