Marketing Tips To Increase The Reach Of Unicorn Day



Recap Of Last Years Success

  • Last year Unicorn Day was mentioned on Twitter 4267 times
  • Most references were on April 9, 2018

Goals For This Year

  • Increase The Reach Of Unicorn Day
  • Get More People Talking About And Engaging With Unicorn Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4267 mentions of Unicorn Day, we can estimate the number of people who would have seen posts on social media mentioning Unicorn Day.
Last year this would have been about 17751 (See calculation to the right).

The table below shows the potential reach of Unicorn Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 35501
X 3 53252
X 4 71003

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

17750.72 = (4267 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Unicorn Day






You've Unlocked The WhatNationalDayIsIt Badge For Unicorn Day!

As National Unicorn was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Unicorn Day

It's Unicorn Day
On April 9th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/unicorn" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Unicorn Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/unicorn" target="_blank">Unicorn Daylt;/a> <br> On  April 9th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media