Marketing Tips To Increase The Reach Of Voting Day



Recap Of Last Years Success

  • Last year Voting Day was mentioned on Twitter 15 times
  • Most references were on March 25, 2018

Goals For This Year

  • Increase The Reach Of Voting Day
  • Get More People Talking About And Engaging With Voting Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 15 mentions of Voting Day, we can estimate the number of people who would have seen posts on social media mentioning Voting Day.
Last year this would have been about 62 (See calculation to the right).

The table below shows the potential reach of Voting Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 125
X 3 187
X 4 250

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

62.4 = (15 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Voting Day






You've Unlocked The WhatNationalDayIsIt Badge For Voting Day!

As National Voting was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Voting Day

It's Voting Day
On March 25th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/voting" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Voting Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/voting" target="_blank">Voting Daylt;/a> <br> On  March 25th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media