Marketing Tips To Increase The Reach Of Walk To Work Day



Recap Of Last Years Success

  • Last year Walk To Work Day was mentioned on Twitter 576 times
  • Most references were on April 6, 2018

Goals For This Year

  • Increase The Reach Of Walk To Work Day
  • Get More People Talking About And Engaging With Walk To Work Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 576 mentions of Walk To Work Day, we can estimate the number of people who would have seen posts on social media mentioning Walk To Work Day.
Last year this would have been about 2396 (See calculation to the right).

The table below shows the potential reach of Walk To Work Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 4792
X 3 7188
X 4 9585

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

2396.16 = (576 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Walk To Work Day






You've Unlocked The WhatNationalDayIsIt Badge For Walk To Work Day!

As National Walk To Work was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Walk To Work Day

It's Walk To Work Day
On April 6th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/walk-to-work" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Walk To Work Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/walk-to-work" target="_blank">Walk To Work Daylt;/a> <br> On  April 6th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media