Marketing Tips To Increase The Reach Of Walking Day



Recap Of Last Years Success

  • Last year Walking Day was mentioned on Twitter 1245 times
  • Most references were on April 4, 2018

Goals For This Year

  • Increase The Reach Of Walking Day
  • Get More People Talking About And Engaging With Walking Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 1245 mentions of Walking Day, we can estimate the number of people who would have seen posts on social media mentioning Walking Day.
Last year this would have been about 5179 (See calculation to the right).

The table below shows the potential reach of Walking Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 10358
X 3 15538
X 4 20717

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

5179.2 = (1245 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Walking Day






You've Unlocked The WhatNationalDayIsIt Badge For Walking Day!

As National Walking was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Walking Day

It's Walking Day
On April 4th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/walking" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Walking Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/walking" target="_blank">Walking Daylt;/a> <br> On  April 4th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media