Marketing Tips To Increase The Reach Of Wawa Day



Recap Of Last Years Success

  • Last year Wawa Day was mentioned on Twitter 4 times
  • Most references were on April 12, 2018

Goals For This Year

  • Increase The Reach Of Wawa Day
  • Get More People Talking About And Engaging With Wawa Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 4 mentions of Wawa Day, we can estimate the number of people who would have seen posts on social media mentioning Wawa Day.
Last year this would have been about 17 (See calculation to the right).

The table below shows the potential reach of Wawa Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 33
X 3 50
X 4 67

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

16.64 = (4 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Wawa Day






You've Unlocked The WhatNationalDayIsIt Badge For Wawa Day!

As National Wawa was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Wawa Day

It's Wawa Day
On April 12th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/wawa" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Wawa Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/wawa" target="_blank">Wawa Daylt;/a> <br> On  April 12th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media