Marketing Tips To Increase The Reach Of Wear Your Pyjamas To Work Day



Recap Of Last Years Success

  • Last year Wear Your Pyjamas To Work Day was mentioned on Twitter 20 times
  • Most references were on April 16, 2018

Goals For This Year

  • Increase The Reach Of Wear Your Pyjamas To Work Day
  • Get More People Talking About And Engaging With Wear Your Pyjamas To Work Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 20 mentions of Wear Your Pyjamas To Work Day, we can estimate the number of people who would have seen posts on social media mentioning Wear Your Pyjamas To Work Day.
Last year this would have been about 83 (See calculation to the right).

The table below shows the potential reach of Wear Your Pyjamas To Work Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 166
X 3 250
X 4 333

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

83.2 = (20 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Wear Your Pyjamas To Work Day






You've Unlocked The WhatNationalDayIsIt Badge For Wear Your Pyjamas To Work Day!

As National Wear Your Pyjamas To Work was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Wear Your Pyjamas To Work Day

It's Wear Your Pyjamas To Work Day
On April 16th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/wear-your-pyjamas-to-work" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Wear Your Pyjamas To Work Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/wear-your-pyjamas-to-work" target="_blank">Wear Your Pyjamas To Work Daylt;/a> <br> On  April 16th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media