Using last year's 20 mentions of Wear Your Pyjamas To Work Day, we can estimate the number of people who would have seen posts on social media mentioning Wear Your Pyjamas To Work Day.
Last year this would have been about 83 (See calculation to the right).
The table below shows the potential reach of Wear Your Pyjamas To Work Day if you successfully increase the total number of mentions this year.
|Increase In Mentions||Potential Reach|
Pre flight checklist
Key Tasks For This Week:
Ready for the big launch?
Our algorithms are constantly tracking what days people are referencing for tomorrow. Keep checking our 'National Days Tomorrow' page, which is refreshed every hour, hopefully you'll be able to get on here at some point throughout the day.
Things are kicking off
National Wear Your Pyjamas To Work Day may have already started in some countries.
We use the Coordinated Universal Time (UTC) and so typically we'll see people in Europe talking about Wear Your Pyjamas To Work a few hours before the US starts to wake up. Don't forget about these people too as the first few tweets sent are key for visibility and the liklihood that a day will be shared widely.
Identify the key influencers and engage in the conversation :D
All hands on deck
Is Wear Your Pyjamas To Work Day being mentioned on our 'National Days Today' page yet?
It's one of the most visited pages on our site and being the top day mentioned here can really increase the numbers of people talking about, engaging with National Wear Your Pyjamas To Work Day and boosting traffic to your site.
If it's not being mentioned yet, try re-engaging with your followers with a fresh round of tweets and getting more people involved in the conversation and check again in an hour.
If you get on our 'National Days Today' page - hurrah, awesome job!
Let people know of your success by linking to it on your homepage or social media.
We have a special page for National Wear Your Pyjamas To Work Day, check in regularly to see if it's been updated. If you'd like to share the success of achieving a dedicated page on our site, feel free to share this link to Wear Your Pyjamas To Work Day on your own site.
..but wait! It's not over
Many people will still be seeing references to Wear Your Pyjamas To Work Day as their social media feeds will still likely have references to it within visibility.
Our 'National Days Yesterday' page will let you share with people what went on, on your national day :)
As National Wear Your Pyjamas To Work was featured on our site last year, we consider it a recognised National Day.
We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D
<link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet"> <div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px; border-bottom-right-radius: 12px; border-top-right -radius: 12px; background-color: #feffff; box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a href="https://whatnationaldayisit.com/day/wear-your-pyjamas-to-work" target="_blank"> <img src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Wear Your Pyjamas To Work Day" width="150" height="150" /></a> <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a href="https://whatnationaldayisit.com/day/wear-your-pyjamas-to-work" target="_blank">Wear Your Pyjamas To Work Daylt;/a> <br> On April 16th </p> </div>