Marketing Tips To Increase The Reach Of Weather Observers Day



Recap Of Last Years Success

  • Last year Weather Observers Day was mentioned on Twitter 24 times
  • Most references were on May 4, 2018

Goals For This Year

  • Increase The Reach Of Weather Observers Day
  • Get More People Talking About And Engaging With Weather Observers Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 24 mentions of Weather Observers Day, we can estimate the number of people who would have seen posts on social media mentioning Weather Observers Day.
Last year this would have been about 100 (See calculation to the right).

The table below shows the potential reach of Weather Observers Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 200
X 3 300
X 4 399

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

99.84 = (24 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Weather Observers Day






You've Unlocked The WhatNationalDayIsIt Badge For Weather Observers Day!

As National Weather Observers was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Weather Observers Day

It's Weather Observers Day
On May 4th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/weather-observers" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Weather Observers Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/weather-observers" target="_blank">Weather Observers Daylt;/a> <br> On  May 4th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media