Marketing Tips To Increase The Reach Of Whiskey Day



Recap Of Last Years Success

  • Last year Whiskey Day was mentioned on Twitter 115 times
  • Most references were on March 27, 2018

Goals For This Year

  • Increase The Reach Of Whiskey Day
  • Get More People Talking About And Engaging With Whiskey Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 115 mentions of Whiskey Day, we can estimate the number of people who would have seen posts on social media mentioning Whiskey Day.
Last year this would have been about 478 (See calculation to the right).

The table below shows the potential reach of Whiskey Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 957
X 3 1435
X 4 1914

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

478.4 = (115 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Whiskey Day






You've Unlocked The WhatNationalDayIsIt Badge For Whiskey Day!

As National Whiskey was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Whiskey Day

It's Whiskey Day
On March 27th

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/whiskey" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Whiskey Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/whiskey" target="_blank">Whiskey Daylt;/a> <br> On  March 27th  </p>
  </div>



Writing Engaging And Shareable Content For Social Media