Marketing Tips To Increase The Reach Of Women In Engineering Day



Recap Of Last Years Success

  • Last year Women In Engineering Day was mentioned on Twitter 12 times
  • Most references were on June 23, 2018

Goals For This Year

  • Increase The Reach Of Women In Engineering Day
  • Get More People Talking About And Engaging With Women In Engineering Day
  • Get More People Onto Your Site, Blog, or Page


Potential Impressions

Using last year's 12 mentions of Women In Engineering Day, we can estimate the number of people who would have seen posts on social media mentioning Women In Engineering Day.
Last year this would have been about 50 (See calculation to the right).

The table below shows the potential reach of Women In Engineering Day if you successfully increase the total number of mentions this year.

Increase In Mentions Potential Reach
X 2 100
X 3 150
X 4 200

Potential reach =

(total_mentions * impression_rate) * average_followers_per_account

49.92 = (12 * 0.02) * 208


Sources
2% of followers on average see a tweet
208 average followers per account




Suggested Actions Coming Up To Women In Engineering Day






You've Unlocked The WhatNationalDayIsIt Badge For Women In Engineering Day!

As National Women In Engineering was featured on our site last year, we consider it a recognised National Day.

We have made a badge for the people behind recognised national days to celebrate their success. Feel free to copy and paste the html shown onto your site to show off your achievement :D

National Women In Engineering Day

It's Women In Engineering Day
On June 23rd

  <link href="https://fonts.googleapis.com/css?family=Roboto" rel="stylesheet">

  	<div style="margin: auto;padding: 5;border: 0px;width: 150px;border-bottom-left-radius: 12px;
  border-bottom-right-radius: 12px;
  border-top-right	-radius: 12px;
  background-color: #feffff;
  box-shadow:0 .25rem .125rem 0 rgba(33,37,41,.075)"> <a   href="https://whatnationaldayisit.com/day/women-in-engineering" target="_blank"> <img   src="https://whatnationaldayisit.com/static/national_day_badge.png" alt="National Women In Engineering Day" width="150" height="150" /></a>

    <p style = "font-family: 'Roboto', sans-serif; font-size: 20px; text-align: center; color: #666666;">It's National <a   href="https://whatnationaldayisit.com/day/women-in-engineering" target="_blank">Women In Engineering Daylt;/a> <br> On  June 23rd  </p>
  </div>



Writing Engaging And Shareable Content For Social Media