National Rolex Day

A well-dressed person admiring a Rolex watch, exuding elegance and sophistication, against a backdrop of a luxurious setting.. — National rolex day illustration

Welcome to National Rolex Day, a day dedicated to celebrating the luxurious and timeless timepiece known as the Rolex. Whether you're a watch enthusiast or simply appreciate the beauty of fine craftsmanship, this day is for you. Let's dive into the fascinating world of Rolex watches and discover the history behind this iconic brand.

When is Rolex Day?

It's national rolex day on the 13th July.

The Birth of a Timeless Legend

Rolex watches have become synonymous with elegance, precision, and status. The Swiss watchmaking company was founded in 1905 by Hans Wilsdorf and his brother-in-law, Alfred Davis. Originally named 'Wilsdorf & Davis', the duo set out to create wristwatches that were both reliable and fashionable.

In 1908, they registered the trademark 'Rolex' and officially adopted it as the company name. The origin of the name is still a mystery, but many theories suggest that it was chosen for its short, catchy, and easily pronounceable qualities.

Rolex introduced several groundbreaking innovations over the years, including the first waterproof wristwatch, the Rolex Oyster, in 1926. This remarkable invention revolutionized the watch industry and solidified Rolex's reputation for producing durable timepieces.

Timeless Style and Enduring Popularity

Rolex watches have adorned the wrists of countless influential individuals, from world leaders to Hollywood celebrities. Their enduring popularity can be attributed to their exceptional quality, attractive designs, and the status they symbolize.

Each Rolex timepiece is meticulously crafted with the utmost attention to detail. The brand's signature designs, such as the Datejust, Submariner, and Daytona, have become iconic and have stood the test of time.

Rolex has also become known for its sponsorship of various sports events and organizations. The brand's association with prestigious sporting events, such as Wimbledon and Formula 1, further enhances its reputation.

A Collector's Dream

Rolex watches have become highly sought after by collectors around the world. Rare and vintage Rolex models can fetch exorbitant prices at auctions and are considered valuable investments.

The demand for vintage Rolex watches has surged in recent years, fueled by their timeless appeal and scarcity. Collectors meticulously search for specific models and variations, knowing that each timepiece holds a piece of history and craftsmanship.

So, on National Rolex Day, take a moment to appreciate the artistry and ingenuity behind these magnificent timepieces. Whether you're a proud Rolex owner or an admirer from afar, this day is dedicated to celebrating the enduring legacy of the Rolex brand.

History behind the term 'Rolex'

1905

The Birth of Rolex

In 1905, a visionary entrepreneur named Hans Wilsdorf founded the company that would later become Rolex. Originally based in London, England, the company started as a small watch distribution business. Wilsdorf believed in the potential of wristwatches, which were still considered unconventional at the time.

1905

Hans Wilsdorf founds Wilsdorf and Davis.

In 1905, Hans Wilsdorf, a German entrepreneur, partnered with Alfred Davis to establish a watch distribution company called Wilsdorf and Davis in London, England. They primarily imported Swiss watches and sold them to jewelers who would then add their own names to the timepieces.

1908

Hans Wilsdorf establishes Rolex

In 1908, Hans Wilsdorf founded the brand now known as Rolex in London, England. The company originally operated under the name 'Wilsdorf and Davis,' and it specialized in the distribution of timepieces. Wilsdorf had a vision to create wristwatches that were both reliable and elegant, even during a time when pocket watches were more prevalent.

1908

Trademark registration of the 'Rolex' brand name.

In 1908, Hans Wilsdorf registered the brand name 'Rolex' as a trademark in Switzerland. The name 'Rolex' was chosen because it was short, easy to pronounce in multiple languages, and sounded similar when spoken. This marked the birth of the now-iconic Rolex brand.

1908

Trademark Registration

In 1908, Rolex filed for trademark registration in Switzerland. This marked a significant milestone for the brand as it officially became known as Rolex, a name that would soon become synonymous with precision, luxury, and innovation in the world of timepieces.

1926

Introduction of the Oyster case

In 1926, Rolex unveiled a groundbreaking innovation that revolutionized the watchmaking industry – the Oyster case. The Oyster case was the world's first waterproof wristwatch case, employing a hermetically sealed design. This innovation not only protected the watch from water, dust, and moisture but also paved the way for the development of Rolex as a symbol of durability and functionality.

1926

The Invention of the Waterproof Watch Case

In 1926, Rolex introduced a groundbreaking innovation in watchmaking: the Oyster case. This revolutionary design featured a hermetically sealed, waterproof case that protected the delicate components of the watch from dust, moisture, and other environmental factors. The Oyster case set Rolex apart from its competitors and established the brand as a leader in watch durability and reliability.

1927

Rolex and the pioneering of water resistance

Rolex solidified its reputation for water resistance in 1927 when Mercedes Gleitze, a young English swimmer, wore a Rolex Oyster across the English Channel. Despite the harsh conditions, the watch remained unaffected by water penetration, further emphasizing the brand's commitment to precision and reliability. This achievement played a crucial role in establishing Rolex as a pioneer of waterproof timepieces.

1910s-1920s

Introduction of Rolex watches and innovations.

During the 1910s and 1920s, Rolex focused on producing high-quality wristwatches that were reliable and accurate. They were one of the first companies to receive the Swiss Certificate of Chronometric Precision, demonstrating their commitment to precision horology. Rolex also introduced notable innovations during this time, such as the world's first wristwatch with an automatically changing date, the Datejust, in 1945.

1953

Rolex introduces the Submariner watch.

In 1953, Rolex unveiled the Submariner, a waterproof watch specifically designed for divers. The Submariner quickly gained popularity among both professional and recreational divers, thanks to its robust construction and its ability to withstand significant water pressure. It became an iconic timepiece that solidified Rolex's reputation for producing durable and functional watches.

1931

The Perpetual Rotor

In 1931, Rolex introduced another game-changing invention: the Perpetual self-winding mechanism. This innovative feature, also known as the rotor, enabled the watch to obtain energy from the movement of the wearer's wrist. With the Perpetual rotor, Rolex created the first automatic watch that did not require manual winding. This advancement revolutionized the watch industry and solidified Rolex's reputation for technical excellence and ingenuity.

1931

The invention of the Perpetual rotor

In 1931, Rolex introduced another groundbreaking innovation called the Perpetual rotor. This self-winding mechanism allowed the watch's movement to be powered automatically by the natural motion of the wearer's wrist. The Perpetual rotor eliminated the need for manual winding, making Rolex timepieces even more convenient and efficient. This invention further solidified Rolex's reputation for technical advancements.

1963

Introduction of the iconic Rolex Daytona.

In 1963, Rolex introduced the Daytona, a chronograph watch designed for professional racing drivers. The Daytona became synonymous with motorsports, as it was widely embraced by racing enthusiasts and associated with legendary races like the annual Daytona endurance race. Its timeless design and precision timing capabilities made it a sought-after timepiece among collectors.

1953

Conquering the Deep Sea

In 1953, Rolex achieved a major milestone in watchmaking history with the introduction of the Submariner, the world's first commercially viable diving watch. Designed for professional divers, the Submariner featured a rotatable bezel and water resistance up to 100 meters (330 feet). The Submariner's success paved the way for Rolex's subsequent dive watch models and solidified its position as a top choice for adventurers and explorers.

1953

Rolex and the conquest of Mount Everest

Rolex achieved a significant feat in 1953 when Sir Edmund Hillary and Tenzing Norgay conquered Mount Everest while wearing Rolex Oyster Perpetual watches. This remarkable accomplishment demonstrated the durability and reliability of Rolex watches even in extreme environments. The successful expedition solidified Rolex's association with exploration and adventure, and the Oyster Perpetual became an iconic symbol of Rolex's robustness.

1956

Introduction of the Day-Date

In 1956, Rolex introduced the iconic Day-Date model, also known as the 'President.' It was the first wristwatch to display the day of the week spelled out in full alongside the date. The Day-Date became synonymous with power and prestige, as it was often worn by world leaders, influential personalities, and visionaries. This model has since become an iconic symbol of Rolex's craftsmanship and elegance.

Present day

Rolex's enduring legacy and influence.

Today, Rolex continues to be one of the most prestigious and recognizable luxury watch brands in the world. Its watches are renowned for their exceptional craftsmanship, precision, and timeless elegance. Rolex has contributed significantly to horological technology with advancements like self-winding movements, waterproof cases, and innovative materials. The brand's association with achievements in various fields, including exploration, sports, and cinema, has further solidified its cultural impact and desirability.

1954

Exploring the Mount Everest

In 1954, Rolex made history when Sir Edmund Hillary and Tenzing Norgay successfully summited Mount Everest while wearing Rolex Oyster Perpetual timepieces. This extraordinary achievement showcased the reliability and durability of Rolex watches under extreme conditions, further enhancing the brand's reputation for producing high-performance timepieces.

2000s

Continued innovation and cultural influence

In the 2000s, Rolex has continued to innovate and maintain its position as one of the world's most renowned luxury watch brands. The brand has introduced new technological advancements, such as the Cerachrom bezel, Parachrom hairspring, and the Oysterflex bracelet. Rolex's timepieces have remained highly sought after by collectors, celebrities, and watch enthusiasts worldwide, symbolizing precision, elegance, and status.

1963

The Birth of the Daytona

In 1963, Rolex unveiled the Cosmograph Daytona, a chronograph watch specifically designed for professional racing drivers. Its tachymeter scale and robust construction made it an invaluable tool for timing races. Over the years, the Daytona has become one of Rolex's most iconic and sought-after models, synonymous with both luxury and precision.

2000s

Rolex in Popular Culture

In the 2000s, Rolex solidified its status as a global cultural phenomenon. The brand's timepieces became highly desirable luxury accessories, worn not only for their exceptional craftsmanship but also as symbols of success and status. Rolex watches have made frequent appearances in movies, often adorning the wrists of iconic characters. This widespread recognition further cemented Rolex's position as one of the world's most renowned and prestigious watchmakers.

Did you know?

Did you know that Rolex watches have accompanied adventurers to the summit of Mount Everest? The iconic Rolex Explorer made its way to the top of the world in 1953 with Sir Edmund Hillary and Tenzing Norgay. Talk about keeping time at extreme altitudes!