National College Colors Day

Group of college students excitedly wearing their school colors, striking a pose in front of their campus with flags and banners..
National college colors day illustration

Ever wondered why there's an explosion of school colors every end of August, with everyone from your local barista to your favorite social media influencer donning their college hues? Well, it's not just some coordinated fashion statement, but rather a celebratory phenomenon known as National College Colors Day. Tug out those old college hoodies, friends, and prepare to paint the town with your alma mater's colors!

When is College Colors Day?

It's national college colors day on the 30th August.

The History of National College Colors Day

If you've been living under a rock and are startled about this ongoings, worry not, we're here for the rescue. National College Colors Day is a yearly event celebrated by thousands of students, alumni, parents, and fans across America. Its inception can be traced back to 2005, the result of an ingenious marketing initiative of the Collegiate Licensing Company. The grand idea? Encouraging school spirit and collegial pride in a fun, vibrant way, with a splash of color!

National College Colors Day Online

Based on web scraping wizardry, a notable spike in the chatter about College Colors Day was observed on August 30th, 2019, with 3540 mentions. It's a social media gala, with fans posting photos in their college colors, stirring nostalgia, and fostering connections. Hashtags like #CollegeColorsDay take the internet by storm to advocate traditions and values that the participating college stands for.

Celebrating National College Colors Day

It's simple and fun: just sport your college's hues! It could be a shirt, a scarf, a hat - anything goes. The primary aim is echoing the sense of belonging, making a statement about your identity, and offering a tip of the hat to the place that molded you. For universities and colleges, it's a day of immense pride as they see their colors reflected across cities and timelines.

Spin-off Benefits

Besides fostering camaraderie, College Colors Day also plays an interesting role in boosting college merchandise sales (go capitalisms!). Imagine the number of college-branded hoodies and caps that fly off the shelves in preparation for the day. Safe to say, our beloved institutions make a healthy financial gain from the splash of college colors across the nation.

History behind the term 'College Colors'


The Founding of College Colors

The term 'college colors' originated in 1867 when the Intercollegiate Athletic Association (IAA) was formed in the United States. This organization aimed to promote friendly competition between colleges and universities through sports and other athletic activities. In order to distinguish themselves from other institutions, colleges began adopting unique colors to represent their identity in the sporting arena.

late 1800s

The Introduction of College Football

In the late 1800s, college football emerged as one of the most popular collegiate sports. As the sport gained momentum, the use of college colors became increasingly significant. Fans would don their team's colors to show support and create a sense of unity and camaraderie. The vibrant displays of college colors during football games became a tradition and a way for fans to express their loyalty.


The Rise of College Spirit

During the 1920s, college spirit and pride reached new heights. Students and alumni embraced their college colors with enthusiasm, designing elaborate banners, flags, and outfits in their preferred hues. This era witnessed the birth of organized cheerleading squads that would lead the crowd in chants and cheers while sporting the college colors. College colors became not only a symbol of team loyalty but also a representation of the spirit and identity of the institution.

Modern Era

The Commercialization of College Colors

In the modern era, college colors have become an integral part of the merchandise industry. Many colleges and universities license their official colors for use on apparel, accessories, and memorabilia. The popularity of college sports and the identification with team colors have created a significant market for branded merchandise. Students, alumni, and sports fans proudly display their college colors through various products, fostering a sense of community and connection to their alma maters.

Did you know?

Did you know? The first National College Colors Day in 2005 saw participation from only 10 colleges. The event expanded rapidly, and now enjoys participation from a staggering number of institutions across the nation.


awareness fun finance nostalgia sports education National College Colors Day

First identified

27th August 2015

Most mentioned on

30th August 2019

Total mentions


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