National Smores Day

A happy group of friends gathered around a bonfire, roasting marshmallows on skewers, wearing cozy sweaters, in a scenic outdoor setting..
National smores day illustration

Welcome chocolate lovers, marshmallow fanatics and graham cracker connoisseurs! Gear up to get your sticky-on, as we delve into the delightful gooeyness of National Smores Day, a day that has our keyboards trembling in anticipatory stickiness!

When is Smores Day?

It's national smores day on the 10th August.

History of National Smores Day

The tale of National Smores Day is as rich and gooey as the dessert it celebrates. Mentioned a whopping 2319 times online, our beloved S’mores Day found its zenith of popularity on August 10th 2016. So, how did this sticky holiday come about?

The Origin of S'mores

While the inventor of the s’more is as unknown as the location of the lost city of Atlantis, its first written recipe pops up in a 1927 publication called 'Tramping and Trailing with the Girl Scouts.' That’s right, you have those spirited scouts to thank for your chocolaty mustaches!

The Spread of S'mores

From there, this scrumptious trio - graham cracker, marshmallow and chocolate - melted into the national consciousness, squirreling its way into bonfires, camp outings, and late-night cravings all over the country. These golden brown gooey goodies quickly sparked a national obsession that still burns bright today.

Celebrating National S'mores Day

On National S'mores Day, we honor this tasty treat by stuffing ourselves silly with its decadence. It's a day when diet plans get suspended, fire pits are lit, and marshmallow-filled smiles beam brightly. Break out the skewers, gather your loved ones around a bonfire, and let’s toast (quite literally) to National S'mores Day!

History behind the term 'Smores'


The Invention of S'mores

The term 's'mores' was first used in 1927 when it appeared in the Girl Scout Handbook titled 'Tramping and Trailing with the Girl Scouts'. This outdoor cookbook included a recipe for 'Some More' as a treat to be made around the campfire.


Name Transition to S'mores

By the 1930s, the term 'Some More' had transitioned into 's'mores'. This new name was derived from combining the words 'some' and 'more' to reflect the irresistible nature of the treat, tempting people to want 'some more' after eating one.


Popularization through Advertising

Advertising played a significant role in popularizing s'mores. In 1957, a popular print ad by the Hershey Chocolate Company featured the slogan 'Make S'mores Easy as Pie!' This catchy phrase associated the term 's'mores' with simplicity and enjoyment, further cementing its place in popular culture.


Official Recognition

S'mores gained official recognition in 1971 when it was included in the Merriam-Webster dictionary. This marked a significant milestone for the term, solidifying its place in the English language and acknowledging its cultural significance.


Continued Popularity

Today, s'mores remain a beloved treat enjoyed around campfires, backyard fire pits, and even indoor gatherings. The combination of melted marshmallows, chocolate, and graham crackers has become an iconic symbol of nostalgia, outdoor adventures, and sweet indulgence.

Did you know?

Did you know marshmallows weren't always squishy and sweet? They were once made from the marshmallow plant, Althaea officinalis, and used for medicinal purposes in ancient Egypt.


awareness food fun loved ones

First identified

10th August 2015

Most mentioned on

10th August 2016

Total mentions


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