National Unsubscribe Day

A person sitting at a computer, wearing casual attire, surrounded by piles of emails and hitting the unsubscribe button with determination..
National unsubscribe day illustration

Hey there, folks! Get ready to hit that unsubscribe button because it's National Unsubscribe Day!

When is Unsubscribe Day?

It's national unsubscribe day on the 30th November.

The Birth of National Unsubscribe Day

Picture this: you're innocently minding your own business, scrolling through your email inbox, and suddenly it hits you like a ton of spam emails... the overwhelming amount of subscription emails cluttering your life. Well, fear not, my friend, because National Unsubscribe Day is here to save the day!

On November 30th, 2019, an internet sensation was born. It all started when 209 mentions of 'unsubscribe' flooded the online realm. People from all walks of life banded together, united in their desire to declutter their digital existence.

Whether it's unwanted newsletters, promotional emails, or subscription services that you no longer need, National Unsubscribe Day encourages you to free yourself from the grips of inbox overload.

History behind the term 'Unsubscribe'


First Commercial Email Sent

The term 'unsubscribe' can be traced back to the beginning of commercial email in 1978. Gary Thuerk, a marketer at Digital Equipment Corporation (DEC), sent the first mass commercial email to approximately 400 recipients, promoting DEC's new computer models. This marked the start of a new era in marketing, although email was still in its early stages.



In 1996, the term 'unsubscribe' gained legal significance with the enactment of the CAN-SPAM Act. This legislation aimed to regulate the sending of unsolicited commercial email. As part of the law, email senders were required to provide a clear and conspicuous 'unsubscribe' option, allowing recipients to opt out of future emails. This marked a significant step in protecting users' privacy and giving them control over their inbox.


Ubiquitous Presence in Email Marketing

By 2003, 'unsubscribe' had become a common term in the email marketing landscape. With the rise of permission-based marketing, where users opt in to receive emails, 'unsubscribe' options became essential for maintaining a healthy subscriber list and complying with anti-spam regulations. Email service providers and marketers incorporated prominent 'unsubscribe' links in their email templates to ensure easy opt-out processes for recipients.


Unsubscribe Button Standards

In 2008, industry groups such as the Messaging Anti-Abuse Working Group (MAAWG) and the Email Experience Council (EEC) collaborated to establish best practices for unsubscribe buttons. These standards aimed to improve user experience and reduce the likelihood of emails being marked as spam. The guidelines emphasized placing the 'unsubscribe' link prominently and ensuring a straightforward process for opting out, enhancing user trust and reducing email abuse.


Integration with Email Clients

In recent years, major email clients, such as Gmail, Outlook, and Yahoo Mail, have made it even easier for users to unsubscribe from unwanted emails. They have implemented features that detect 'unsubscribe' links within emails and provide a prominent 'unsubscribe' option directly within the email interface. This integration simplifies the opt-out process, empowering users to manage their inbox efficiently and reducing the clutter caused by unwanted emails.

Did you know?

Did you know that the phrase 'unsubscribe' became so popular online that it started to trend on social media? Seems like people were eager to say goodbye to all those pesky subscriptions!


awareness fun

First identified

17th November 2016

Most mentioned on

30th November 2019

Total mentions


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