National Wear Your Lilly Day

Happy, smiling woman in a vibrant and stylish Lilly Pulitzer outfit, surrounded by colorful flowers and a scenic summer backdrop..
National wear your lilly day illustration

Welcome to the whimsical world of National Wear Your Lilly Day! It's a day dedicated to donning your most vibrant and stylish Lilly Pulitzer outfit and spreading some colorful joy. So, get ready to channel your inner fashionista and celebrate this delightful occasion in style!

When is Wear Your Lilly Day?

It's national wear your lilly day on the 21st June.

The Internet History of National Wear Your Lilly Day

National Wear Your Lilly Day burst onto the scene with a kaleidoscope of colors and a wave of excitement. Back in the early days of the internet, fashion enthusiasts and Lilly Pulitzer lovers started sharing their outfits and styling inspirations online. It didn't take long for this sartorial celebration to gain momentum and become a beloved annual tradition.

The Actual History of National Wear Your Lilly Day

While the exact origins of National Wear Your Lilly Day are shrouded in mystery, we do know that it pays homage to the iconic fashion brand, Lilly Pulitzer. Lilly Pulitzer, a socialite turned fashion designer, pioneered the vibrant and preppy style that became synonymous with her name. Her colorful prints and lively designs captured the hearts of fashion-forward individuals, and National Wear Your Lilly Day is the perfect opportunity to showcase your love for her signature aesthetic.

How to Celebrate National Wear Your Lilly Day

Celebrating National Wear Your Lilly Day is as easy as slipping into your favorite Lilly Pulitzer ensemble and proudly strutting your stuff. Whether you're heading to the beach, attending a garden party, or simply running errands, dressing in Lilly Pulitzer instantly uplifts your spirits and brightens your day. Don't forget to snap a selfie and share it on social media with the hashtag #WearYourLillyDay to connect with fellow Lilly lovers from around the globe!

History behind the term 'Wear Your Lilly'


The Birth of the Lilly Pulitzer Fashion Line

In 1970, the term 'wear your lilly' originated from the iconic Lilly Pulitzer fashion line. Lilly Pulitzer Rousseau, a socialite and entrepreneur, created the brand known for its colorful and whimsical printed garments. The line gained popularity among wealthy women for its vibrant fabrics and casual chic style, often embellished with playful motifs like palm trees and flamingos. 'Wear your lilly' became a catchphrase associated with donning these fashionable designs.

Early 1980s

The Preppy Culture Embraces Lilly Pulitzer

During the early 1980s, the preppy culture in America embraced Lilly Pulitzer and the phrase 'wear your lilly.' Preppy fashion, characterized by colorful and classic clothing styles, became synonymous with the brand. Lilly Pulitzer garments, including shift dresses, skirts, and shorts, became staple items in the wardrobes of preppy fashion enthusiasts. 'Wearing your lilly' became a symbol of belonging to an elite and affluent social group.

Late 1990s

Lilly Pulitzer Experiences Resurgence in Popularity

In the late 1990s, Lilly Pulitzer experienced a resurgence in popularity. The fashion line gained a new generation of fans, including celebrities, who embraced the brand's vibrant and carefree aesthetic. The phrase 'wear your lilly' became a fashion mantra, encouraging people to express their individuality through bold and colorful clothing choices. The term extended beyond the Lilly Pulitzer brand, becoming a general expression of embracing a joyous and fashionable lifestyle.

Present Day

Lilly Pulitzer Continues to Inspire Fashion and Lifestyle

Today, 'wear your lilly' remains a popular and recognizable phrase. The Lilly Pulitzer brand continues to be associated with vibrant prints, resort wear, and a sense of fun. The term has transcended its origins and become a broader call to embrace stylish and exuberant fashion choices. 'Wearing your lilly' has become synonymous with embracing a vibrant and optimistic outlook on life. The brand's influence extends beyond clothing, inspiring a lifestyle that celebrates color, positivity, and a sense of adventure.

Did you know?

Did you know that Lilly Pulitzer started her fashion empire by selling colorful dresses to hide the juice stains that often happened in her husband's citrus fruit juice company? Talk about turning a fashion dilemma into a successful business!


fun loved ones fashion

First identified

9th June 2015

Most mentioned on

21st June 2015

Total mentions


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